Women of Nike - I Choose

Nike Women’s History Month 2021 Heat Video & Creative.

To celebrate Women’s History Month, the Women of Nike (WON) leadership team needed a video concept that would set the tone, and give our communities a call to action and a rallying cry. Our core themes for the month fell under the declaration “I Choose:” under the pillars of Allyship, me and sport. With only a month or so to produce this heat video, I was given the green light to run with it. I wore many hats to get this over the finish line, and had the opportunity to work with some incredible people.

The result was a manifesto-style piece told through our WHM Muses - a diverse representation of the WON community that spanned the spectrum of our themes. My roles included script writing, producing, creative directing, directing talent on set, and overseeing post production.

Credits

Video production by DNA PDX
Script Cowriters: Katie Smith, Corrie Villatoro