Say What?

An internal communications series that features Nike Operations employees as a way to educate and entertain audiences across the company.

The initial inspiration for this series was based on Vanity Fair’s “Slang School,” in which celebrities’ knowledge of their native tongue is put to the test. For our purposes, we evolved the concept to feature leaders and teammates who explain words, phrases or acronyms unique to Nike culture, their job, geographic region, sport, and personal experiences.

These videos heavily relies on chemistry of the participants and the element of surprise. Featured guests are briefed on the overall scope of the video but the words or sayings they are asked to define or describe are a total surprise. Which can yield humorous and candid responses for audiences to enjoy.

To keep the content entertaining and visually interesting, I created titles and animations that have a whimsical, hand drawn look and feel. Because we have been limited to zoom recordings for video production, I wanted to find some playful colors and incorporate movement to avoid a static or aesthetic. I partnered with a design colleague who has a talent for sharpie sketches, and he provided illustrations to complete the look and feel of the series.

Credits

Doodle illustrations by Josh Sondelski